Logo Project

1. Describe the process: creative thinking skills and ideas you used in the logo creation.

I started brainstorming by writing down things that I felt like represented me. Then I reached out to a few people who I feel know my character pretty well and asked them to describe me with three different objects. This actually turned out to be sort of fun, as I in turn matched friends personalities to different objects. What I found was that generally my friends all described me as the same objects. Most people listed the sun and flowers first.  

I knew that I wanted to include the name "Rae Khahn" in my logo. I've been signing all of my work with this condensed version of my name for years. So it seemed fitting to include a sun in my logo playing off of "Rae" and rays of sunshine. 

I ended up deciding on a chalk board font. I felt like that played into me being an aspiring educator.

2. What was the most important discovery you made in the creation of your logo?

While working on this project, I found that even the smallest changes made a difference. Trail and error. If I thought something looked a little off that maybe it needs to be rotated a bit or scaled a bit. Every small change made a difference. A little goes a long way for a logo as well. Simplicity seemed to be key when trying to keep my logo from appearing too busy. 

3. Describe the tools and how you used them in Adobe Illustrator to create your logo.

I used the ellipse tool and the spiral tool to create the center circle. Then I used the polygon tool to create a triangle. To cut the rounded piece from the bottom of the triangle, I used the ellipse tool again and then used the shape builder tool to delete the circle, leaving behind the desired negative space. I filled all of the objects with a yellow color. Then I used the test tool to add my name and change the font.

4. What is the most important information you learned from watching the videos, powerpoint, and reading material  for this project?
For me I think that more important this was to just see the process. The steps of trial and error. The 1000s of drawings, the conceptual thought behind each drawing. Those are the things I carried with me the most as I went into the beginning steps of designing my logo.